SEO Ranker Group

12 Best SEO Practices That Everyone Should Follow in 2023

In this article I’ll share with you the Top12 Best SEO Practices or secrets That can show you the exact roadmap on how to rank on Google step by step.

I have implemented These Strategies and found significant result on my blog. This method is also recommended by the Top Bloggers in the world like Brian Dean (founder of Backlinko). According to them, they have implemented these strategies and generated almost 438,950 organic visitors every month:

Hope you get the best out of this article, and make sure to read the last point carefully.

So, Let’s dive into it:

1.Do Your Research and Choose the Right Keywords

As you all may know, one of the key aspects of SEO is keyword research, where every successful blogger and content writer spends most of their time and effort (almost 60+ hours a week). Researching and identifying the relevant keywords according to your niche and targeted audience can help you resonate with your audience and improve your website’s ranking.

To do research there are many free and paid tools available in the market like Google keyword planner, Aherfs, SEMrush, and Ubersuggest by Neil Patel etc.

So, Here is the step by step guide on how to do keyword research:

2.Create Useful high-quality Original Content

This is one of the most awaited times when you should create high-quality original content. Many new bloggers and content creators might not like this at the beginning but believe me, this can change the whole game of your content creation journey to the next level, especially when Google itself promotes content that is “for the people” and this small and simple change can boost your website traffic many times.

Also, you should keep in mind these practices whenever you write an article- ensuring your content is relevant, well-written and engaging to your audience, avoiding keyword stuffing, using header tags (H1, H2, H3, H4, H5, H6) to structure your website content.

Create Useful high-quality Original Content

3.Optimize your website structure and navigation

Your website structure plays a vital role in how the crawlers crawl and index your web pages in the search results.
Make sure Your website structure is well-organized with Clear headings, subheadings, meta tags, meta description, logical hierarchy etc.
These practices can help any user to navigate better through your website search engines understand your website’s content and intent better and help you improve your overall ranking in SERPs.

4.Optimize Your Images

Images make the content visually more appealing and engaging to the users. However, if you do not optimize your website image correctly, they can also slow the website speed and loading time which can impact your website’s ranking in search results. You can optimize your image by compressing it into a relevant file type (like WebP), using relevant alt tags, and making sure the image is in the right size and loads quickly on all types of devices.

Create Useful high-quality Original Content

5.Create your web pages Mobile-Friendly

In today’s time and age, there is an increasing amount of traffic is coming from smartphones. People just casually open their mobile browsers and search just about anything they want to know, like-nearest restaurants, best-visiting places near them, checking out the reviews of any place before going there, doing casual research, buying items online etc.

So, your website structure needs to be responsive and optimized for mobile phone users.

You can check out the mobile friendliness of a website by Google’s mobile friendly test.

6.Keep your website Up to Date

Website is something which you need to update every now and then for better ranking and also if you keep your website up to date it shows google that your posts can be trusted which at last helps you rank more on google.

  • Optimize for Technical On-Page off-page SEO

For technical, off page and on page SEO related problems, you may need to audit your site almost regularly. After auditing, you may see the minor and major problems your website is going through, which you can fix one by one. you may think that this is not that urgent to fix. but you never know that a small mistake can affect your ranking on the search engine. My suggestion would be to do it as often as possible.

For posts and keyword auditing, you can use your site analytics. On analytics, you can view the keywords that are currently ranking and update your posts can improve their rankings on search engines more.

One of the major parts of your website SEO is Backlinks. Now, if you are wondering what backlinks are, then let me enlighten you about this topic, backlinks are basically a hyperlink which is created from some random other websites to yours (you can also call it something like a referral links form other websites which is related to the topic you are covering on that particular website or that post). Backlinks are also called “inbound links” or “incoming links“.

Backlinks are something that can grow your website immensely or that can also destroy your website. so, you might need to do a little research before making any backlinks on your site. Always make quality backlinks from a high-quality source and please do not make backlinks from online sources like backlinks generator tools, AS this tools often makes bad quality backlinks which can make your website’s spam score really high and, in that case, google or any other search engine can de-rank or even penalize your website.


8.Use your URL smartly

URL (Uniform Resource Locator) is something which helps to locate the address of a recourse on the internet.

According to the Google’s URL structure guidelines an URL should be in ” Simple, descriptive words.” it should be “Localized words in the URL, if applicable.” and google recommends using “UTF-8 encoding as necessary

Google's URL structure guidelines

and google don’t recommend ” Using non-ASCII characters in the URL”,”Unreadable, long ID numbers in the URL”,”Underscores (_)”,”Words in the URL joined together”

Google's URL structure guidelines

9.Research your keyword according to the user intent

Understanding user intent is also a good practice for SEO. let me give you a basic overview of user intent.

So, user intent is basically a process of understanding the basics of what is an user’s ultimate goal or intention from a particular web search. This is undoubtedly one of the best practices for SEO. If you can align with your user’s intent no one can stop, you from ranking in search engine result pages (SERPs).

To understand user intent there is only 3 ways and that is research, research and research. Yes, you heard it right research is the only key to understand what a user really wants.

10.Study Your Competitors

There could be a high chance that your competitors are analyzing your website and making a content similar like yours and doing that it can over rank you one day. That is why studying your competitors can be a great beneficial practice for your SEO perspective.

Now, the question is how to analyze your competitors? is there any method that you can follow to achieve your goal. actually, there is many ways that can help you to do that but, according to SEMrush there is some methods to study your competitors. First, find your top competitors then using analytics tool saw their traffic, how much They earn, their major traffic sources (including paid and organic). Then analyze their organic search performance and top performing pages.

After analyzing your competitors try to find the ‘content gap’ and update your article according to that data.

*Pro Tips: don’t always go after your guts you need to see the data to perform an action. Because, guts can be wrong, but data cannot.

11.Continue learning new SEO practices

One thing every blogger, digital marketer and content creator should remember that Google’s algorithms are constantly changing. Five years before what used to be the SEO that is not the case right now that method may not work today. similarly, which is relevant in present time might not be the case five years down the line.

So, to survive you have to keep learning every day and implement those methods also.

12.Practice E-E-A-T

 “E-E-A-T,” stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

According to search engine journal “E-E-A-T is not a ranking factor of Google’s search algorithm but a component of Google’s Search Quality Rater Guidelines which are utilized by individuals known as “Quality Raters” to assess the expertise of content creators.”



Mastering SEO is a constant process of learning and experimenting. whatever stage of content creation you are in, if you keep practicing and implementing these strategies it will definitely help you to rank your content higher.

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