Today, we can search in many ways, including images, voice, and even snapping a picture of what you want to buy. AI is supercharging Search and unlocking its full potential with new capabilities, such as AI overviews and Circle to Search.
News Source: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2025/
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Global ad investment has more than doubled over the last decade and has grown 2.8 times faster than global economic output since 2014.
News Source: https://www.moreaboutadvertising.com/2024/11/warc-global-adspend-to-hit-1-08trn-in-2024-68-is-digital/
Elon Musk’s xAI reached a valuation of $50 billion this month and it is set to surpass $100 million annually, The Journal reported. xAI is now worth more than X, acquired by Musk for $44 billion. xAI’s valuation is still smaller than OpenAI, which was valued at $157 billion in October.
News Source: https://www.deccanchronicle.com/technology/elon-musks-xai-may-soon-launch-grok-chatbot-app-to-compete-with-chatgpt-1842062
This means that users will be able to add some details to a message while forwarding it unlike now where users have to manually send a message separately after forwarding something
News Source: https://www.thehindu.com/sci-tech/technology/whatsapp-users-will-be-able-to-add-custom-message-while-forwarding-content/article68921809.ece
This afternoon, Joshua Schoen reported the $199,995 sale of Fluid.io. The domain name was sold at his BIN price via Afternic, according to a screenshot of the sale email he shared on X:
News Source: https://domaininvesting.com/fluid-io-becomes-2nd-largest-publicly-reported-io-sale/
We’re excited to invite you to the exclusive Boost Your Creativity Meetup happening on December 7th in Dubai !
📅 Date: 7 December 2024
⏰ Time: 11:00 AM
📍 Location: LINK Store, Wafi Mall
News Source: https://takefluence.com/takefluence-meetup/
Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.
News Source: https://searchengineland.com/google-search-console-recommendations-now-fully-live-448631
Instagram is adding some new features today, including support for sharing your live location over DM “in select countries” (that aren’t named). This works for up to one hour at a time. You can also pin a spot on the map, for example to coordinate arrival to a specific place.
News Source: https://www.gsmarena.com/instagram_adds_live_location_sharing_to_dms-news-65487.php
Google Ads is experiencing technical issues. Users are reporting error messages, slow response times, and other unexpected behavior when accessing the platform.
News Source: https://searchengineland.com/google-ads-outage-disrupts-campaigns-448622
Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online.
News Source: https://www.msn.com/en-us/money/other/google-reshapes-in-store-shopping-with-ai-powered-comparisons/ar-AA1urTIg?cvid=88E435A46854472E9B594CE111061C6F&ocid=hpmsn
PVR INOX has launched Movie Jockey (MJ), an AI-powered chatbot on WhatsApp designed to transform the movie discovery and booking experience for cinema enthusiasts across India.
News Source: https://www.business-standard.com/finance/personal-finance/now-you-can-ask-mj-ai-to-book-your-movie-tickets-for-pvr-on-whatsapp-124112500160_1.html
The Competition Commission of India (CCI) on Monday imposed a penalty of ₹213.14 crore on social media major Meta for unfair business ways with respect to WhatsApp privacy policy update done in 2021.
News Source: https://www.thehindu.com/sci-tech/technology/cci-fines-whatsapp-meta-2021-privacy-policy/article68883219.ece
Top Justice Department antitrust officials have decided to ask a judge to force Alphabet Inc.’s Google to sell off its Chrome browser in what would be a historic crackdown on one of the world’s biggest tech companies.
News Source: https://news.bloomberglaw.com/us-law-week/doj-will-push-google-to-sell-off-chrome-to-break-search-monopoly
Google has quietly introduced a new AI Search experiment called Learn About, which summarizes content and offers navigational menus to explore related subtopics. This new way of exploring content uses drill-down navigational menus called Interactive Lists and if the user scrolls down far enough they will eventually find links to human created content.
News Source: https://www.searchenginejournal.com/googles-ai-search-experiment-learn-about/532840/
Are you ready to cash in on the hard work you’ve put into your website? Whether you’re looking to move on to a new project or capitalize on the value of your online business, selling your website can be a profitable next step. Unidigitech’s platform provides you with the tools and network needed to secure the best offers and connect with the right buyers. Here’s why Unidigitech is your best choice for selling a website and the steps to make it happen.
News Source: https://unidigitech.com/sell-on-marketplace
The legal industry is embracing the power of digital marketing, and SEO is emerging as a critical tool for law firms aiming to enhance their online presence. Recognizing this trend, the inaugural Legal SEO Conference will take place on December 6, 2024, at Miami’s InterContinental Hotel.
News Source: https://www.abajournal.com/advertising/article/first-seo-conference-for-lawyers-to-be-held-in-miami-on-december-6-2024
Are you ready to cash in on the hard work you’ve put into your website? Whether you’re looking to move on to a new project or capitalize on the value of your online business, selling your website can be a profitable next step. Unidigitech’s platform provides you with the tools and network needed to secure the best offers and connect with the right buyers. Here’s why Unidigitech is your best choice for selling a website and the steps to make it happen.
News Source: https://unidigitech.com/sell-on-marketplace
News Source: https://www.demandsage.com/google-search-statistics/
Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers and more to find nearby stores that have them in stock so you can pick up what you need, stat.
News Source: https://searchengineland.com/google-maps-adds-products-nearby-for-product-searches-448326
As you can see in this example sequence, TikTok’s new video generation process will be able to create TikTok-aligned video clips for you, based on a product description or URL, with the system able to drag in images from the URL to build into an AI generated video clip.
News Source: https://www.socialmediatoday.com/news/tiktok-adds-new-gen-ai-video-creation-tools-for-marketers/732973/
Google’s AI chatbot Gemini reportedly sent threatening responses to grad student in Michigan, CBS News reported. The student and the chat bot reportedly were engaging in a back-and-forth conversation about the challenges aging adults face when Google’s Gemini responded with this threatening message.
News Source: https://www.themirror.com/news/us-news/google-chatbot-sends-chilling-threat-807182
A 28-year-old man was arrested from Sushant Lok Block C in Gurugram Sector 43 for allegedly cheating people though a fake e-commerce website, police said on Thursday. The accused was identified as Sunil Kumar, a resident of Ashok Vihar Phase 2 near Sector 5. Police said he created a fake website through which he claimed to sell electronic gadgets at discounted rates and cheated people from several parts of the country.
News Source: https://www.hindustantimes.com/cities/gurugram-news/man-arrested-for-creating-fake-e-com-website-and-duping-people-in-gurugram-101731605916102.html
With Shorts continuing to rise in popularity on YouTube, Google has today announced some new Shorts-focused ad options that’ll make it easier for brands to tap into Shorts for their promotions. First off, Google’s adding new ad formats for Shorts, with stickers on Shorts ads and animated image ads. The new Shorts sticker ads will display a single image from your product feed, which, when tapped, present the viewer with a carousel of products to view.
News Source: https://www.socialmediatoday.com/news/google-announces-new-shorts-focused-video-ad-options/732833/
Meta’s AI push could soon allow Instagram to enhance its feature set and get more people to use its tools. Instagram is reportedly testing the option of having an AI-generated profile picture for users, which is most likely to be powered by Meta’a Llama (Lama) 3 AI model. The details about the feature come via a tipster named Alessandro Paluzzi, who is a developer and keeps a keen eye on upcoming releases.
News Source: https://www.news18.com/tech/instagram-could-soon-let-you-have-ai-generated-profile-picture-heres-how-9119624.html
In this scam, malicious APK files are sent as wedding invitations. When the user downloads the attachment, malware discreetly installs on their phones. This enables cybercriminals to track actions, access private information, and even use financial data.
News Source: https://zeenews.india.com/photos/business/what-is-whatsapp-wedding-invitation-scam-that-you-should-be-aware-of-2820134/whatsapp-wedding-invitations-scam-compromises-privacy-2820138
TikTok’s looking to make it easier for creators to post affiliate links, and earn commission for doing so, with an updated process for adding links from selected partners.
News Source: https://www.socialmediatoday.com/news/tiktok-expands-affiliate-marketing-program/732839/#:~:text=TikTok’s%20looking%20to%20make%20it,adding%20links%20from%20selected%20partners.&text=Could%20this%20be%20the%20thing,to%20have%20links%20in%20captions%3F
Alibaba Group Holding Ltd. launched an artificial intelligence-powered search engine for international merchants on Tuesday, as the Chinese tech giant looks to a new revenue stream for its cross-border e-commerce business. Accio, a business-to-business search engine, helps small and midsize merchants locate and connect with global suppliers by allowing natural language and multi-modal searches such as spreadsheets and photos, said Zhang Kuo, president of Alibaba.com, the company’s international wholesale marketplace, at Web Summit 2024 in Lisbon, Portugal.
News Source: https://www.caixinglobal.com/2024-11-13/alibaba-launches-ai-powered-search-engine-for-international-merchants-102257047.html
With Shorts continuing to rise in popularity on YouTube, Google has today announced some new Shorts-focused ad options that’ll make it easier for brands to tap into Shorts for their promotions. First off, Google’s adding new ad formats for Shorts, with stickers on Shorts ads and animated image ads. The new Shorts sticker ads will display a single image from your product feed, which, when tapped, present the viewer with a carousel of products to view.
News Source: https://www.socialmediatoday.com/news/google-announces-new-shorts-focused-video-ad-options/732833/
Google recommends that site owners who observe ranking changes should:
News Source: https://status.search.google.com/incidents/G7rp11wqTaTGn6JjiPF3
News Source: https://about.fb.com/news/2024/11/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/
News Source: https://www.seroundtable.com/google-shopping-ads-seller-ratings-product-ratings-38382.html
News Source: https://www.dailyexcelsior.com/up-govt-to-introduce-kumbh-sahayak-ai-generative-chatbot-for-mahakumbh-2025/
Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you’d see them as sitelinks under the ad description but not directly under the main headline link.
News Source: https://www.seroundtable.com/google-ads-sub-links-38392.html
Two unrelated stories have caught the imagination in recent days, both presenting a stark warning as to the risks in what you type into your Google search bar. Safe browsing is becoming ever more critical, as seen with Google’s new AI-powered security update coming to Chrome. But some of the dangers will surprise you.
News Source: https://www.forbes.com/sites/zakdoffman/2024/11/12/new-chrome-safari-firefox-warning-do-not-google-these-words/
That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. In total, between Sept. 12 and Oct. 31, search visibility declined 43% at Forbes Advisor, 77% at WSJ Buy-Side, 63% at CNN Underscored, 72% at Fortune Recommends, and 97% at Time Stamped, according to data compiled for ADWEEK by Sistrix. Google’s crackdown Paine and other search engine analysts suspect that the targeted declines are related to a new Google policy, enacted in May, called Site Reputation Abuse.
News Source: https://www.adweek.com/media/cnn-forbes-lose-millions-google-seo-policy/
Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you’d see them as sitelinks under the ad description but not directly under the main headline link.
News Source: https://www.seroundtable.com/google-ads-sub-links-38392.html
According to reports and coverage by New York Post, typing specific words into search engines could expose people to serious cyber risks, such as identity theft or even loss of financial information. The latest trend in cyberattacks, known as “SEO poisoning,” has cybersecurity experts on high alert.
News Source: https://thecyberexpress.com/seo-poisoning-australia/
Mansi Khanna, formerly Google India’s Head of Ads Marketing for Large Customers and SMBs, has been promoted to Director of Ads, Brand, and Reputation Marketing. She made the annoucement in a LinkedIn post.
News Source: https://www.afaqs.com/people-spotting/google-india-promotes-mansi-khanna-to-director-ads-brand-reputation-marketing-7570289
The Yahoo Singapore Digital Marketers Pulse study identifies key insights into the challenges and priorities of marketing professionals in Singapore looking towards 2025.
News Source: https://itbrief.asia/story/yahoo-study-reveals-digital-marketing-challenges-in-2025
The connected TV (CTV) advertising market is growing rapidly and is expected to reach $35.2 billion in 2024:
News Source: https://www.exchange4media.com/digital-news/how-connected-tv-is-shaping-the-future-of-targeted-advertising-in-india-138556.html
Tamil Nadu doctor loses Rs 76.5 lakh in online scam while searching for stock marketing tips on YouTube
News Source: https://www.indiatoday.in/technology/news/story/tamil-nadu-doctor-loses-rs-765-lakh-in-online-scam-while-searching-for-stock-marketing-tips-on-youtube-2631447-2024-11-11