Top 15 Email Marketing Tools & Services | Lookinglion 2023

Top 15 Email Marketing Tools & Services: Email marketing is one of the most effective ways to reach your target audience and promote your products or services in the audience . However, with so many different email marketing tools and services available, it can be difficult to know which one is right for you to target your audience and promote your products.

In this blog post, we will take a look at the top 15 email marketing tools and services in2023 lookinglion 2023 , based on features, pricing, and ease of use. We will also provide a detailed overview of each tool, so you can decide which one is best for your services and needs .

What Is Email Marketing

Email marketing is a way to reach your customers and potential customers directly through email. It’s a great way to promote your products or services to the customer, stay in touch with your customers, and build connection with them to promote your services.

Here’s a simple example of Email Marketing: imagine you have a store, and you want to tell your customers about a new product you’re selling. You could put up a sign in your store window, but that would only reach the people who come into your store. Or, you could send out an email to all of your customers, and reach them directly in their inboxes.

That’s what email marketing is all about. It’s a way to reach your customers directly, and to send them personalized messages via email.

Importance of Email Marketing

One of the best ways to reach your target audience and advertise your goods or services is through email marketing. It is a direct and tailored method of reaching out to your clients, and it may be used to realise a range of marketing objectives, including:

• producing leads
• promoting fresh goods and services to the customer
• Increasing sales
• building client loyalty
• Increasing brand value and awareness

Email marketing is also very cost-effective, with an average return on investment (ROI) of $36 for every $1 spent.

The following are a few of the most significant advantages of email marketing:

• Direct access to your customers: Email marketing allows you to send personalized messages directly to your customers’ email. This means that you have their attention and you can control the customer message.
• Personalization: Email marketing enables you to tailor your messages depending on the interests, demographics, and buying patterns of your customer. Your messages will be more relevent and interesting as a result, which could increase the open rate, click-through rate, and conversion rate to your products.
• Measureable results: Email marketing produces extremely measurable effects. To determine what is and is not working, you can monitor your open rates, click-through rates, and conversion rates. Over time, you can utilise this data to make your email marketing better versions.
• Cost-effectiveness: Email marketing is a very cost-effective marketing channel. Most email marketing services charge a monthly fee, but the cost per email is very low. This makes email marketing a great option for businesses of all sizes.

Types of Email Marketing

There are many different types of email marketing, but some of the most common include:

1- Welcome emails: Welcome emails are sent to new subscribers when they first sign up for your email list. They are a great way to introduce yourself and your brand, and to provide value to your new subscribers or new customers.

2-Promotional emails: Promotional emails are used to promote your products or services to the customer. They can include special offers, discounts, and other incentives like big billion days in flipkart and amazon .

3-Transactional emails: Transactional emails are sent automatically in response to a customer’s action, such as making a purchase or abandoning their cart. Transactional emails can include order confirmations, shipping notifications, and abandoned cart emails to the customers.

4-Re-engagement emails: Re-engagement emails are sent to subscribers who have not engaged with your emails. They are a great way to remind subscribers about your brand and to encourage them to start interacting with your emails again and again.

5-Lead nurturing emails: Emails aimed at nurturing leads and influencing them to buy are known as lead nurturing emails. They may contain case studies, testimonials, educational material, and more.

6- Newsletters: Newsletters are a great way to stay in touch with your subscribers and to share news and updates about your business day to day life. Newsletters can include blog posts, product announcements, special offers, and many more.

The best type of email marketing for your business will depend on your specific goals and target audience. However, all of these types of email marketing can be effective ways to reach your customers and achieve your marketing goals shortly.

15 Best Email Marketing Services Platforms

1. Mailchimp

Mailchimp is one of the most popular email marketing platforms, and for good reason. It is easy to use, has a wide range of features, and offers a free plan for up to 2,000 subscribers.

Features

• Drag-and-drop email builder
• Email automation
• Segmentation
• Landing page builder
• E-commerce integrations
• Free plan for up to 2,000 subscribers

Pricing

Paid plans start at $11 per month for up to 500 subscribers.

2. Constant Contact

Constant Contact is another popular email marketing platform that offers a wide range of features. It is known for its excellent customer support and its easy-to-use drag-and-drop email builder for email marketing.

Features

• Drag-and-drop email builder
• Email automation
• Segmentation
• Reporting and analytics
• Landing page builder
• Free trial available

Pricing

Paid plans start at $20 per month for up to 500 subscribers

3. SendX

SendX is a newer email marketing platform that is quickly gaining popularity. It offers a wide range of features at a very competitive price in the marketing field.

Features

• Drag-and-drop email builder
• Email automation
• Segmentation
• Landing page builder
• E-commerce integrations
• Free plan for up to 2,500 subscribers

Pricing

Paid plans start at $9.99 per month for up to 500 subscribers.

4. Active Campaign

Active Campaign is a powerful email marketing platform that is perfect for businesses of all sizes. It offers a wide range of features, including email automation, segmentation, and reporting and analytics.

Features

• Drag-and-drop email builder
• Email automation
• Reporting and analytics
• CRM integration
• Marketing automation
• Landing page builder
• E-commerce integrations
• Free trial available

Pricing

Paid plans start at $15 per month for up to 500 subscribers.

5. GetResponse

GetResponse is another powerful email marketing platform that offers a wide range of features. It is known for its webinar hosting and landing page creation features in email marketing field.

Features

• Drag-and-drop email builder
• Reporting and analytics
• Webinar hosting
• Landing page creation
• Free trial available

Pricing

Paid plans start at $15 per month for up to 1,000 subscribers.

6. HubSpot

HubSpot is a popular marketing automation platform that also includes email marketing features. It offers a wide range of features. HubSpot is known for its integration with other HubSpot products, such as the CRM and marketing automation platforms.

Features

• Drag-and-drop email builder
• Email automation
• Segmentation
• Reporting and analytics
• CRM integration
• Marketing automation
• Landing page builder
• E-commerce integrations
• Free plan for up to 100 contacts

Pricing

Paid plans start at $50 per month for up to 2,000 contacts.

7. Omnisend

Omnisend is an email marketing platform that is specifically designed for eCommerce businesses. It offers a variety of features that are perfect for eCommerce businesses, such as product recommendations, abandoned cart emails, and order confirmation emails.

features

• Drag-and-drop email builder
• Email automation
• CRM integration
• Marketing automation
• Landing page builder
• E-commerce integrations

pricing

reach up to 250 subscribers and send 500 emails a month at zero cost.

8. Klaviyo

Klaviyo is another email marketing platform that is specifically designed for eCommerce businesses. It offers a variety of features that are perfect for eCommerce businesses, such as segmentation, personalization, and automation.

features

• Drag-and-drop email builder
• Email automation
• CRM integration
• Marketing automation
• Landing page builder
• E-commerce integrations

9. Campaign Monitor

Campaign Monitor is a popular email marketing service that offers a wide range of features. It includes a drag-and-drop email builder, email automation, and detailed reporting. Campaign Monitor also offers a variety of advanced features, such as dynamic content and A/B testing for email marketing.

features

• Drag-and-drop email builder
• Email automation
• Segmentation
• Reporting and analytics
• CRM integration
• Marketing automation
• Landing page builder
• E-commerce integrations

pricing

Campaign Monitor has 3 plans: Basic ($9/mo), Unlimited ($29/mo), Premier ($149/mo).

10. AWeber

AWeber is a popular email marketing service that offers a variety of features. It includes a drag-and-drop email builder, email automation, and detailed reporting. AWeber also offers a variety of educational resources to help you learn more about email marketing.

features

• Drag-and-drop email builder
• Email automation
• Reporting and analytics
• CRM integration
• Marketing automation

pricing

AWeber has 3 pricing editions, from $0 to $29.99.

11.Drip

Drip email marketing services are email marketing services that specialize in sending automated email sequences. These sequences are designed to nurture leads and move them closer to making a purchase.

features

• Drag-and-drop email builder
• Email automation
• Reporting and analytics
• CRM integration
• Marketing automation

pricing

Drip has a single plan: Pricing (from $39/mo).

12. ConvertKit

ConvertKit is an email marketing platform that is specifically designed for creators. It offers a variety of features that are perfect for creators.

features

• Drag-and-drop email builder
• Email automation
• Segmentation
• Reporting and analytics
• CRM integration
• Marketing automation
• Landing page builder
• E-commerce integrations

pricing

create landing pages, sell products, and send emails to up to 1,000 subscribers for free.

13.MailerLite

MailerLite is an email marketing service that is known for its simplicity and ease of use. It offers a drag-and-drop email builder, email automation, and detailed reporting. MailerLite also has a very competitive pricing structure.

features

• Drag-and-drop email builder
• Email automation
• Segmentation
• Reporting and analytics
• CRM integration
• Marketing automation
• Landing page builder

pricing

Plan starts at $10/month for 500 subscribers

14.Moosend

Moosend is an email marketing platform that offers a wide range of features to help businesses of all sizes grow their email lists, create and send engaging email campaigns, and track their results.

features

• Drag-and-drop email builder
• Email automation
• Segmentation
• Reporting and analytics
• Landing page builder

pricing

Most agencies charge a rate of $100 – $200 per hour.

15.Sendpulse

SendPulse is an email marketing service that offers a variety of features, including:

• Drag-and-drop email builder
• Email automation
• Segmentation
• Personalization
• A/B testing
• Reporting
• Landing page builder
• E-commerce integrations
• SMS marketing
• Chatbots

pricing

Free plan includes 15,000 emails every month and premium plan pricing starts at just $9.85/month.

How to choose the best email marketing services lookinglion platform?

To choose the best email marketing service for your business, you should consider the following factors:

• What characteristics are significant to you? Are drag-and-drop email builders necessary? automation of email? Segmentation? Personalization? Testing A/B? Reporting?
• How user-friendly is the email marketing service? You should pick a service that is simple to use and navigate if you are not tech-savvy.
• Customer service Is the customer service for the email marketing service good? You’ll want to be proactive if you run into any issues.
• What are your financial limits for an email marketing service? A limited number of subscribers can usually sign up for a free plan with most email marketing platforms, but paid plans begin at about $9 per month.